Being #WithIt is not a single moment in time or something you accomplish. It’s not about being young or old. It’s a state of mind. It’s about being who you are and doing what you love.
#WithIt began as a campaign developed by Parker, a long-term care and aging services provider in New Jersey. It was created to bring awareness to ageism, redefine aging, and drive change.
Parker was inspired to change #WithIt from a campaign to a movement as a reaction to the increase of incidents of ageism in society and the media. Although they are initially launching and sponsoring the movement, their goal is to inspire other companies, organizations, public institutions and individuals to join the movement and co-create it together.